WPP Unite x The One Club

The One Club for Creativity and WPP Unite have joined to celebrate the creativity and potential existing within the Black LGBTQ+ community.

What is Behind the Stonewall Riots?

This competition is a celebration of the creativity and potential existing within the Black LGBTQ+ community. The more diverse minds and imaginations we have in the advertising industry, the more inclusive and truly representative our industry’s creativity becomes. Black LGBTQ+ people are most underrepresented talent within the makeup of the global advertising community. This brief is about amplifying their voices.

The Task

Create a campaign for a charity or nonprofit that works with the LGBTQ+ community, inspired by the true igniters of the Stonewall Riots, trans women Marsha P. Johnson and Sylvia Rivera. These fierce gay liberation and transgender rights activists were co-founders of STAR which opposed homophobia, racism, transphobia, and violence. In homage to Stonewall’s legacy of solidarity, we’re looking for thinking that honours the trans women and gender non-conforming individuals of African descent who paved the way for the LGBTQ+ community.

– Use a 60-90 second video to introduce yourself and explain your organization selection. Feel free to be as creative and expressive as you'd like!
– A write-up of the idea (500 words or less)
– Optional: Include any collateral materials (mockups, design, marketing materials)