WPP Unite x The One Club

The One Club for Creativity and WPP Unite have joined to celebrate the creativity and potential existing within the Black LGBTQ+ community.

What is Behind the Stonewall Riots?

This competition is a celebration of the creativity and potential existing within the Black LGBTQ+ community. The more diverse minds and imaginations we have in the advertising industry, the more inclusive and truly representative our industry’s creativity becomes. Black LGBTQ+ people are most underrepresented talent within the makeup of the global advertising community. This brief is about amplifying their voices.

The Task

Create a campaign for a charity or nonprofit that works with the LGBTQ+ community, inspired by the true igniters of the Stonewall Riots, trans women Marsha P. Johnson and Sylvia Rivera. These fierce gay liberation and transgender rights activists were co-founders of STAR which opposed homophobia, racism, transphobia, and violence. In homage to Stonewall’s legacy of solidarity, we’re looking for thinking that honours the trans women and gender non-conforming individuals of African descent who paved the way for the LGBTQ+ community.

– Use a 60-90 second video to introduce yourself and explain your organization selection. Feel free to be as creative and expressive as you'd like!
– A write-up of the idea (500 words or less)
– Optional: Include any collateral materials (mockups, design, marketing materials)

Who Can Enter

  • This competition was designed for Black LGBTQ+ creatives across the globe – artists, writers, designers, journalists, podcast hosts, storytellers who are entry level talent not currently employed by an advertising agency. 

    We want to provide a space for black creatives to share their stories and the stories of Black LGBTQ+ pioneers.


  • Gold – $4,000 prize [+ $2,000 to donate to a charity of their choice]
    • 2 portfolio review sessions with Keith Cartwright, CEO & founder of Cartwright and Board member at The One Club for Creativity
    • 10-week internship(s) with a WPP agency
    • Access to WPP NextGen online content
  • Silver – $2,000 prize & NextGen access
  • Bronze – $1,000 prize & NextGen access

Entries Are Now Closed

We are no longer accepting entries for the competition.

NEW YORK, NY 10001


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