Frequently Asked Questions

Do I need to make an account?
If you already have a One Club account, sign in with your email and password to create your entries. If you do not have a One Club account, you can easily create an account which will allow you to enter.

Do I have to be a One Club member to enter?
No. You do not have to be a member of The One Club to enter. However, we always recommend the benefits of One Club membership! For more details on membership, click here.

I'm a student, can I enter?
Yes. As long as you are 18 years or older by the time of entry submission.

Can I enter if I work at an agency?
No. To be eligible, you must be entry level talent who does not work at an agency.

What are the eligibility requirements to enter?
This competition was designed for Black LGBTQ+ creatives – artists, writers, designers, journalists, podcast hosts, storytellers who are entry level talent and not currently employed by an advertising agency. We want to provide a space for black creatives to share their stories and the stories of Black LGBTQ+ pioneers.
[Employees of WPP plc or any of its operating companies and employees of the One Club for Creativity are not permitted to enter the Competition].

Can creative teams enter together?
No. Creative teams are not eligible to enter this competition.

I'm a student, can I enter?
Yes. As long as you are 18 years or older by the time of entry submission.

Can I enter if I work at an agency?
No. To be eligible, you must be entry level talent who does not work at an agency.

What is the cost to enter the competition?
Nothing. We believe so fiercely in the importance of celebrating diversity, that we’re working hard to break down any and all barriers facing talented creatives. And that means waiving the application fee for this competition.

What is the deadline to submit my entry?
The deadline is October 25, 2021.

Can I submit my judging media after I have completed checkout and closed my entry?
No. The entry system will not allow you to close your entry until you have added the required media.
NOTE: Judging media cannot be edited on closed entries.

What should I submit to enter?

• Use a 60-90 second video to introduce yourself and explain your charity selection. Feel free to be as creative and expressive as you'd like! (P.S. Videos made on cellular devices are perfectly fine!)
• A write-up of the idea (500 words or less)
• Optional: Include any collateral materials (mockups, design, marketing materials)

Which organization should I choose for my campaign?
Any charity or nonprofit organization that works with the LGBTQ+ community.

What should I consider when working on the campaign?

• Don’t worry about the budget. Go big!
• Feel free to integrate social media in your campaign (i.e. TikTok, Facebook, Instagram, Twitter, YouTube)
• Your campaign can be made for outdoors, TV, radio, experiential, or a collaborative partnership with a brand!
• Quality of thinking is better than quantity of thinking, so be intentional with the channels you’re choosing to play with.

Do I need to provide an English translation for my entry?
Yes. English translations are required for all work in another language.

• Image and Audio Media: For entries in a language other than English, please provide an English translation in the "Judging Description / Translation" field with your individual media.
• Video Media: For video entries in a language other than English, please provide English subtitles in the video or a translation in the "Judging Description / Translation" field with your individual media.
• PDF Media: All PDF entries must be submitted in English.
• URL Media: For URL entries in a language other than English, use the "Judging Description / Translation" field with your individual media to provide any necessary instructions in English.

What is the cost to enter the competition?
Nothing. We believe so fiercely in the importance of celebrating diversity, that we’re working hard to break down any and all barriers facing talented creatives. And that means waiving the application fee for this competition.

How are entries being judged this year?
A panel of judges from WPP and The One Club will evaluate your campaign submission. You will be judged as follows:

• On the idea you came up with, and how you brought it to life across all the different channels you selected - this will test your creative thinking (60%)
• On the charity you selected, and why you thought telling the story of the ignitors behind the Stonewall Riots could be an opportunity for them - this will test your strategic thinking (30%)
• On your final presentation, and how well you expressed yourself and shared your thinking (10%)

When does judging take place?
Judging will begin on Monday, November 1, 2021.

Who is on this year's jury?
Ant Jackson (Senior Copywriter, Wunderman Thompson and Unite member)
Brian Ellner (EVP, Growth and Marketing, BCW and Unite member)
Chelsea Jackson (Racial Equity Programme Manager, WPP and Roots member)