How are entries being judged this year?
A panel of judges from WPP and The One Club will evaluate your campaign submission. You will be judged as follows:
When does judging take place?
- On the idea you came up with, and how you brought it to life across all the different channels you selected - this will test your creative thinking (60%)
- On the charity you selected, and why you thought telling the story of the ignitors behind the Stonewall Riots could be an opportunity for them - this will test your strategic thinking (30%)
- On your final presentation, and how well you expressed yourself and shared your thinking (10%)
Judging will begin on Monday, November 1, 2021.
Who is on this year's jury?
Ant Jackson (Senior Copywriter, Wunderman Thompson and Unite member)
Brian Ellner (EVP, Growth and Marketing, BCW and Unite member)
Chelsea Jackson (Racial Equity Programme Manager, WPP and Roots member)
Darryl Adams Jr. – Vice President of Diversity, Equity & Inclusion, H+K Strategies
Laura Jordan Bambach (President and Chief Creative Officer, Grey and Unite member)
Keith Cartwright (CEO and founder, Cartwright and The One Club Board member)
Rob Reilly (Chief Creative Officer, WPP and The One Club Board member)
When are winners announced?
All winners will be announced on Thursday, November 14, 2021. Notifications will be sent to the primary email address associated with your account. Please be sure to keep this information up to date.